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With Amazon having finally released their long awaited stand-alone streaming service, the $7.99 sticker price seems to be bucking an industry trend by offering consumers unlimited streaming for less, but the figure is deceptive.

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Guest Post by Bobby Owsinski on Music 3.0

Amazon has finally launched it’s long awaited stand-alone streaming music service and it’s called Amazon Music Unlimited. On the surface it has a number of interesting features that differentiate it from the other major streaming services, but one has to wonder whether potential users will find them compelling enough to subscribe.

Perhaps the service’s biggest feature is price. If you’re already an Amazon Prime customer, Amazon Music Unlimited is available for just $7.99 per month or $79 per year, undercutting the norm of $9.99 per month charged by most other services. If you’re not a Prime customer however, you’ll still be charged the customary $9.99 per month.

Amazon Music Mini Player Itunes

If you happen to own an Amazon Echo, Echo Dot or Amazon Tap device, the price is even lower at $3.99 per month, but music playback only works on that device. If you want to receive the full Amazon Music service on your phone, for instance, you’ll still need to pony up for the full Unlimited tier at either $7.99 monthly if you’re a Prime member, or $9.99 if you’re not.

On the surface this seems pretty interesting in that a lower price for streaming is what major industry consultants have been advising for years. Even back at the peak of the CD boom, the average music buyer never purchased $120 worth of music per year, as is the case now with a $9.99 per month streaming plan. Though there’s been a decent amount of streaming penetration at that price point, it’s still only 10% or less in some territories, according to industry punditMark Mulligan. Potential subscribers that might not ever buy at $9.99 are more likely to change their minds if that monthly threshold was lower.

That’s why Amazon Music Unlimited’s $7.99 per month price point looks so inviting. It’s a step in bringing that monthly fee more in line with the expectations of the greatest number of users.

The problem is that this price is really a mirage.

You have to be an Amazon Prime member in order to have access to the $7.99 price, and this is after you’ve already payed $99 for your Amazon Prime subscription for the year. And, as a Prime member, you already have Amazon’s Prime Music service available to you for free, so why would you want to pay the extra 8 bucks a month for something that you’ve already paid for?

To be fair, Amazon Music Unlimited is different from Prime Music in a number of ways. There are a lot more songs available (Amazon will only say its in the “tens of millions” as compared to Prime Music’s two million), there are curated playlists, behind-the-scenes artist commentaries, and a new app. Is that worth the extra money per month? It will be interesting to see just how many of the estimated 60 million Prime members say, “Yes it is!” [Read more on Forbes]

“We are excited to bring Prime Music to Denon’s HEOS sound system to give listeners even more ways to access all of their favorite music available as part of the Prime membership,We are always looking for new innovative ways to ensure our Prime members have the best music experience and we think they will love listening on Denon’s high-quality wireless sound system.”

Denon, a manufacturer of single-sided disc records and gramophones, actively produced sound systems and electric appliance productions. With professional home cinema and audio equipment, Denon is always welcome in all around the world. In early 2015, the HEOS series had the ability to stream Amazon Music and most Prime Music subscribers profited from this. However, it is regrettable that not all Denon Receivers have such authorization, because Amazon Music has been protected their songs with the special encryption code.

Luckily, we can always find a way to cope with this situation: use TunePat Amazon Music Converter to convert Amazon songs, albums and playlists to common MP3/AAC/WAV/FLAC format. After this easy yet conversion, we can backup our Amazon songs and play them on any music streaming device, like Denon Receiver.

What’s TunePat Amazon Music Converter

TunePat Amazon Music Converter is an all-in-one Amazon Music downloader and converter, helping Amazon Music Unlimited users and Prime Music users to bypass the encryption protection and convert Amazon Music to plain MP3/AAC/WAV/FLAC format. With high-quality output, TunePat won many faithful customers.

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TunePat Amazon Music Converter

• Download Songs from Amazon Music Unlimited & Prime Music
• Convert Amazon songs, albums and playlists to MP3, AAC, WAV or FLAC
• Easily get Amazon Music downloaded as local files on computer
• Keep ID3 tags after conversion
• No need to install the Amazon Music app

How to Convert Amazon Music and Play on Denon Receiver

TunePat Amazon Music Converter is an easy-to-use software. You can simply choose its output format, add your Amazon songs to TunePat, then just click “Convert” button, and all Amazon Music will be finished with plain audio format. The following will be a detailed tutorial on how to play Amazon Music on Denon Receiver, so please download it on your computer first.

Amazon Music Mini Player Youtube

Step 1Run TunePat Amazon Music Converter

Launch TunePat Amazon Music Converter and then sign in with your Amazon Music Unlimited account or Prime Music account.

Step 2Choose Output Format

Click on the button on the upper right corner to customize the output settings: Output Format (Auto/MP3/AAC/FLAC/WAV), Output Quality (256kbps, 192kbps, 128kbps) and Output Path. And you can choose your country/region here.

Step 3Add Amazon Song/Playlist/Album

Open a playlist, artist or album, then click on the Add button on the bottom right corner and select the songs that you'd like to convert.

Step 4Convert Amazon Songs to MP3

Click on 'Convert' button to start converting the Amazon songs to the output format you chose.

Amazon Music Mini Player Download

Step 5Play Amazon Music on Denon Receiver

After conversion, all the audio will be converted as a common format. You can find your downloaded Amazon songs by clicking the 'History' button on the upper right corner or directly going to the output folder you customized in the previous step.

Then copy your converted Amazon Music to your USB drive and plug it into Denon Receiver. Find your Input Source and you will see your music folder. Finally, you can stream Amazon Music on Denon Receiver forever!

Amazon Music App Mini Player

Note: The free trial version of the TunePat Amazon Music Converter enables you to convert the first three minutes of each song and convert 3 music files at a time. You can unlock the time limitation by purchasing the full version.

Amazon Music For Pc

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